Our work

Investor focused lead generation was scaled across digital channels with a strong emphasis on efficiency, lead quality, and close alignment with off plan sales insights. The strategy centred on building a repeatable acquisition system capable of supporting sustained sales activity in a fast moving and competitive real estate market.
This involved playing a leading role in the planning, execution, and ongoing optimisation of paid media campaigns across Meta, Google, and DV360, with a dedicated focus on investor acquisition for Dubai’s off plan real estate sector. Campaigns were managed at scale, with monthly budgets of approximately AED 900,000, allowing for continuous testing, rapid iteration, and data driven decision making.
Through structured A B testing, creative experimentation, and refined audience targeting, the campaigns achieved a 780% ROI while reducing cost per lead by 34% month on month. Ad messaging was consistently aligned with real time market trends and insights from the off plan sales team, resulting in an 11% month on month increase in sales qualified lead rates.
Creative performance was actively managed by testing a range of hooks, formats, and messaging styles to improve engagement and conversion efficiency. Alongside this, CRM lifecycle and deal stage challenges were identified and resolved, with Google and Meta ad platforms fully synced to ensure accurate tracking of SQLs, opportunities, and closed customers.
The result was a highly efficient, scalable investor acquisition system that delivered strong returns, improved sales quality, and adapted effectively to evolving market demand.