Serkal Media / Dubai

Sharper strategy.
Bolder creative.
Measurable growth.

A specialist digital marketing agency in Dubai for real estate and medical aesthetics. We pair strategy and creative with performance discipline to turn marketing into measurable growth.

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Built for brands with ambitionSerkal MediaDubaiReal EstateMedical AestheticsBuilt for brands with ambitionSerkal MediaDubaiReal EstateMedical Aesthetics

Strategy gives us direction. Data tells us what works.

Strong strategy sets the direction, sharp creative earns attention, and performance discipline proves what's working. The three move together, never in isolation.

01

Strategy sets the direction

We start with the market, the audience and the goal, then build a plan designed around how your sector actually buys.

02

Creative earns the attention

Ideas and content built to stop the scroll and communicate value, not just fill a calendar or look polished.

03

Performance proves the result

We measure what matters, cost per booked outcome and real return, and optimise on what the numbers prove.

AED 82
Cost per lead, down 71% for SkinLab
40%
Conversion rate, up from 28%
4:1
New-patient ROI, sustained
780%
ROI for haus & haus

Real numbers, moved for real clients.

— WorkDubai · US · UK
01
Medical aesthetics · SkinLab by Dr Jamuna Pai
AED 82 cost per lead
Cut from AED 283 in three months, a 71% reduction, at a 3.2:1 ROAS.
↗
02
Real estate · Dubai · haus & haus
780% ROI
Investor off-plan campaigns at ~AED 900k monthly spend, CPL down 34% MoM.
↗
03
Medical aesthetics · Dubai · SkinIII
4:1 new-patient ROI
Sustained in a competitive market, conversion lifted from 28% to 40%.
↗
04
Real estate · Pangea Properties
6 interested buyers in 3 weeks
Buyer focused acquisition for Dubai property investment, including one Expression of Interest.
↗
05
Architecture · UK · NVDC Architects
Early delivery
Custom rebuild, stronger Core Web Vitals, SEO built in, ahead of schedule.
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— What we do
01

Performance Marketing

High-intent acquisition across Meta, Google and DV360, engineered on data for both volume and lead quality, optimised on cost per booked outcome.

Meta · Google · DV360
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02

Social Media

Content that builds trust and supports conversion, planned with intention and measured on the engagement and enquiries it actually drives.

Strategy · Content · Community
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03

Website Development

Fast, clean, conversion-focused sites built to guide visitors toward action, with tracking wired in from day one so nothing goes unmeasured.

Fast · Responsive · Converting
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04

SEO

Technical, on-page, content and local SEO that compounds into organic visibility, plus AI search optimisation for the engines reshaping discovery.

Technical · Local · AI Search
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05

Content Creation

Short-form video and creative production, engineered for the platform and tested on what actually stops the scroll and converts.

Video · Creative · Platform-native
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06

Event Production

Creative direction and seamless execution for private and public brand events, measured on reach, engagement and the pipeline they generate.

Concept · Direction · Execution
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01 / 06

Deep specialists in real estate and medical aesthetics.

These are the two sectors we know best. Real estate and medical aesthetics reward a deeper understanding of audience behaviour, decision-making and timing, and years spent inside them means we start with an edge most agencies never build.

Quality over volume. Clarity over complexity. Results over activity.

02
specialist sectors we know inside out
06
services under one integrated roof
360°
fully integrated marketing capability
Oliver Ong, Founder and Managing Director of Serkal Media
The Founder
"I wanted to build an agency known for delivering exactly what it commits to. In this industry, trust is earned one result at a time."
Oliver Ong
Founder & Managing Director

Raised between London and Hong Kong and shaped by a family background in finance, Oliver built Serkal Media at the intersection of data and creativity, after hands-on experience across real estate and medical aesthetics revealed how much specialist expertise really matters. Read his story ↗

What clients say.

"He took over a set of unorganised accounts and rebuilt them from the ground up with precision. We've seen improvement in lead flow and, more importantly, lead quality."

Digital Channels Managerhaus & haus

"In a crowded market, he helped position us strongly and set us apart. We've seen a significant, sustained increase in bookings and revenue."

DirectorSkinIII Clinic

"It was clear Serkal Media truly understands performance marketing. Oliver explains exactly what's being done and why, backs it with research, and delivers."

Marketing DirectorPangea

"Their SEO and consultancy support was both detailed and impactful, helping us improve visibility and sharpen our marketing direction. A true partner in our growth."

DirectorNVDC Architects
Built for brands with ambition.

You bring us the problem. We'll find the solution.

Tell us exactly what's holding you back. We'll read the data, outline what's possible, and show you how we'll make it happen.

Schedule a call Get a free marketing audit ↗