haus & haus

Scaling investor acquisition across Dubai's off plan property market.

Client

haus & haus

Sector

Real Estate

Services

Performance Marketing, Investor Lead Generation, Paid Media, Conversion Tracking

780%

Return on investment

Achieved across investor focused off plan campaigns, operated at significant media scale across Meta, Google and DV360.

Project context

Performance at significant media scale.

The work focused on investor lead generation for Dubai's off plan property market across Meta, Google and DV360.

Campaigns operated at significant media scale and required continuous optimisation across creative, targeting, messaging and measurement.

The challenge

Scale means little without efficiency.

Increasing paid media investment needs to be supported by stronger acquisition efficiency and visibility into what happens after a lead is generated.

The work therefore looked beyond top level lead generation into lead quality and progression through the sales journey.

The approach

Test continuously

Structured testing across audiences, messaging and creative.

Connect marketing and sales

Use insights from the off plan sales team to improve advertising messaging and campaign decisions.

Improve measurement

Strengthen CRM lifecycle tracking and alignment with advertising platforms to improve visibility across SQLs, opportunities and customers.

The work

One connected performance system.

MetaGoogleDV360Creative testingAudience refinementMessaging optimisationCRM lifecycle alignmentConversion tracking

Dubai residence overlooking Downtown and the Burj Khalifa skyline

The results

780%

Return on investment achieved

34%

Month on month reduction in cost per lead

11%

Month on month improvement in sales qualified lead rate

AED 900K

Approximate monthly media budget managed, demonstrating the scale of campaign operation

Explore Real Estate Marketing ↗

Key takeaway

Performance at scale requires more than media buying.

Strong performance was supported by connecting creative testing, audience strategy, sales insights and measurement into one performance system rather than treating paid media as an isolated activity.

Built for brands with ambition.

What could we build for your business?

Every business has a different challenge. Tell us where you want to grow and we'll help identify what could move the needle.

Book a strategy call Get a free marketing audit ↗