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Cookie Policy

Last updated: August 2026

This Cookie Policy explains how Serkal Media uses cookies and similar technologies on our website at serkalmedia.ae. It should be read alongside our Privacy Policy.

What cookies and similar technologies are

Cookies are small text files placed on your device when you visit a website. Similar technologies, such as tags and scripts, work in comparable ways. Together they allow a website to function correctly, remember certain preferences and understand how the site is being used.

Why we use them

Strictly necessary functionality

Some technologies are needed for the website to work properly and to be served securely and reliably. These support core functionality and cannot meaningfully be switched off through the site.

Analytics

We use Google Analytics 4 to understand how visitors use our website, so that we can improve its content and performance. Analytics technologies may collect information such as:

  • Pages visited
  • Approximate location derived from IP information
  • Device and browser information
  • Referral source
  • Interactions with the website
  • Session and usage information

Google Tag Manager

We use Google Tag Manager to deploy and manage the measurement technologies used on our website. It is important to understand the distinction between Tag Manager itself and the technologies deployed through it: Google Tag Manager is a management tool that controls when and how tags load, and does not, in itself, collect analytics information about you. The actual measurement is performed by the technologies it deploys, such as Google Analytics 4, as described above.

How you can control cookies

Browser controls

Most web browsers allow you to view, manage, block and delete cookies through their settings. The method varies between browsers, and you can usually find these options within your browser's help or privacy settings. Please note that blocking some technologies may affect how parts of the website function.

Website cookie preferences

We are introducing on-site cookie consent controls that will allow visitors to manage their preferences for non-essential technologies, such as analytics, directly on the website. Once available, you will be able to review and update your choices through those controls.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or for operational, legal or regulatory reasons. The date at the top of this page indicates when it was last updated.

Contact us

If you have any questions about this Cookie Policy, please contact us at hello@serkalmedia.ae. For more information about how we handle personal information, please see our Privacy Policy.

Serkal Media

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