An Honest Broker

Combining lead generation with generative AI to create a more personalised customer journey.

Client

An Honest Broker

Sector

Real Estate

Services

Lead Generation, Paid Media, AI Integration, Customer Experience

100+

Leads generated within one month

AI enabled

Real estate customer qualification and response system

Project context

Advertising and technology, working together.

The project combined paid media lead generation with a specialised generative AI chatbot system built around the real estate customer journey.

The challenge

Every buyer is looking for something different.

Traditional automated lead journeys often send prospects through the same scripted sequence regardless of what they actually want.

The opportunity was to create a more responsive experience capable of adapting communication around individual requirements.

The approach

Generate demand

Use paid media to create a consistent flow of property enquiries.

Personalise the journey

Use generative AI to adapt responses around each prospect's requirements rather than relying exclusively on static scripted journeys.

Support qualification

Create a smoother experience before the lead is handed to sales.

The work

From advertising to a smoother sales handover.

Paid advertising

Consistent flow of property enquiries

Lead capture

Enquiries enter the journey

Generative AI

Responses adapt to each prospect

Personalised response

A more relevant experience

Qualification

Prospect requirements captured before handover

Sales handover

A smoother transition to the team

AI enabled customer journey for An Honest Broker

The results

100+

Leads generated within one month

AI enabled

Real estate customer qualification and response system

Key takeaway

Technology works best when it improves the experience.

AI was introduced to make the customer journey more relevant and support a more scalable acquisition process, not simply for novelty.

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